Email marketing is probably the most effective and the least expensive marketing channel. It does not require huge budgets to create videos or to put up billboards. And hence, email marketing is a great opportunity for startups to communicate with their audience.
Leveraging email marketing is a great way to boost your startup. Emails can help you build brand recognition, boost sales and revenue, establish a long-term customer relationship, etc.
Thus, today we will share some of the best email marketing ideas and strategies for startups. Follow them and watch your startup grow bigger.
Email ideas for Startups
Every startup is different from the others. However, some emails should be sent regardless of the type of startup. Let’s have a look at some emails that you should be sending.
Welcome emails
A welcome email is the first email your subscribers will receive when they sign up for your startup’s email list. It is a critical email as it will set the tone for the rest of your email marketing.
A welcome email is just for an introduction and not to sell anything. Begin the email with greetings and thank the recipient for signing up. Use this email as an opportunity to introduce your brand and values. Let the new subscribers know what kind of content they will receive within your emails. Make sure to include a CTA in your welcome email. This could be asking the recipient to visit your website or following your social media accounts.
Onboarding
Onboarding emails are a series of emails sent to new subscribers after the welcome email. The purpose of onboarding emails is to introduce the subscribers to different aspects of a startup and provide them with valuable content.
The onboarding email series aims to build a deeper relationship with the subscribers. They work really well if your startup has a product that needs a bit of education or hand-holding. In the onboarding series, you can walk them through all the benefits and features one by one. They may also include educational content, such as tutorials, blog posts, or webinars.
Newsletters
Starting a weekly or monthly newsletter should be a priority for every startup. This will not only keep your startup on top of people’s minds but will also build your authority in your niche. This will ultimately help you get a more loyal customer base.
Your newsletters can include anything as long as the information is beneficial to the recipient. They can include tips and techniques that can help people. They can also have blogs inspiring people to do something.
Sales and product launches
With welcome emails, onboarding series, and newsletters you would have nurtured a good relationship with your subscribers. However, to survive as a business, you have to establish a transactional relationship.
Sales and product launch emails are promotional emails that startups send to get their subscribers to make a purchase. They usually have incentives like special deals or discounts to encourage people to buy.
Promotional emails should have a clear call to action that prompts the recipient to take action. Keep the email short and to the point and focus on a single message to not overwhelm the recipient.
Email marketing strategies for Startups
Produce high-quality emails
Low-quality content in your email marketing would not get you anywhere. Your subscribers expect to receive value from you in the form of high-quality emails and engaging content.
High-quality emails are a strong factor in increasing email open rates. Therefore, it is to ensure that the email is excellent, with relevant and compelling content to make a good first impression on customers.
Since you are a startup, you may not be able to hire professional designers to create high-quality emails. But don’t worry, we are here to help. You can use corporate email templates on PosterMyWall and create well-designed emails without having any expert designing skills.
Create a compelling subject line
Email subject lines do not get as much importance as they should. A compelling subject line can be the sole deciding factor for opening an email.
Some tips to follow when creating a catchy subject line:
- Shorten your subject lines
- Add emojis
- Include a number
- Emotionalize your subject line
- Hint about offers or special deals
Optimize your emails for a mobile device
Most of your subscribers are always on their smartphones. This makes it convenient for them to open emails through a mobile device. Thus, if you do not optimize your emails for mobile phones, you will miss out on a very large audience.
There are a few things to keep in mind when creating a mobile-friendly email. Make sure your emails open up perfectly on a mobile device. Ensure that all the information and images are displayed correctly without being cut or cropped.
Personalize your emails
A golden key to success in today’s email marketing is personalization. It is an excellent strategy that enables you to segment your customer persona and target more effectively.
Personalize your startup’s marketing emails by including their name, or providing them special offers according to their likes. You can also send them emails on their birthdays to show that you care about them.
Bottom line
Email marketing can offer limitless possibilities for startups to leverage their business beyond their goals and targets. It is a cost-effective way to promote products or services and helps establish brand awareness and drive website traffic. Just follow the ideas and strategies from above and start leveraging email marketing for your startup to its fullest.
