One of the main advantages of digital package printing is low minimum order quantity requirements. Choosing low MOQ custom packaging can make smaller and variable print runs more affordable and allow for fast turnaround times. Learn how to find a print-on-demand packaging service that has low MOQ requirements for any type of packaging.
What Is Low MOQ?
The MOQ is the lowest number of packages that it is cost-effective to make in an order. In general, order prices drop as the quantity of packages in an order increases. A service that uses the latest digital printing technology for flexible packaging materials can affordably print orders with a lower MOQ.
Conventional package printing involves producing plates, which can make order production more time consuming and costly for brands and packaging companies. Digital printing only involves the production of proofs, which are faster and more affordable.
A low MOQ means that brands can test market small batches of package designs and arrange for runs that include multiple SKUs or variable designs. Look for a packaging service that specializes in digital print-on-demand packaging and has low MOQ requirements.
How To Determine Your MOQ
Brand representatives should estimate the number of packages needed in an order of a particular design for each SKU. Established brands can base this calculation on past sales figures and rates of growth, while newer brands can factor in orders placed by existing clients and customers and order enough packaging materials to meet these needs for a set period of time.
Some types of product packaging, such as frozen food packaging, can be varied based on the season. From selecting barrier films with insulating properties for summer to rotating in holiday-themed designs for the winter months, you should consider sales predictions for each quarter and the potential for spikes in demand.
Accurately calculating your MOQ can limit obsolescence or outdated packaging. While it can be possible to modify packaging that is outdated, for instance, if you order a larger quantity of packaging and then alter the ingredients in a product, it is better to place smaller orders with a digital packaging service that makes printing short runs of accurate packaging more affordable.
Tips For Low MOQ Packaging
It is important to consider all of the factors that can affect the price of a packaging order. From the costs associated with raw materials, production, shipping and storage to the pricing for print runs, brands that consider every aspect of flexible packaging can determine sufficient order quantities.
MOQs can vary based on the type of packaging you choose. You can compare MOQ requirements and pricing for sachet packaging, rollstock and other types of packages to determine the most practical way to introduce new products to consumers or redesign packaging to be more cost-effective.
The ability to affordably print custom designs on short runs of packaging enables brands to experiment with product presentation or even print variable packaging designs. Contact a packaging service that uses digital printing technology and offers options for stand-up and lay-flat packages, flexible bags and rollstock.
